2010-2012 奥运会电视版权费BROADCAST RIGHTS FEE

Continents	Regions/Territory	Broadcaster	Rights Fee
AMERICAS	United States	NBC	US$2 billion
	Canada	CTV	US$153 million
	Brazil	Record	US$60 million
	Latin America	ESPN1	US$9.5 million
		Terra2	US$8 million
	Caribbean	IMC	US$750,000
ASIA	China	CCTV	US$99.5 million
	Japan	JC	JPY32.5 million
	Korea	SBS	US$33 million
	Philippines	Solar	US$2 million
	Hong Kong	i-Cable	US$14.88 million
	Rest of Asia	ABU3	US$10 million
		ESPN Star3	US$5.25 million
	Chinese Taipei	Elta4	US$90,000
MIDDLE EAST /AFRICA	Arab States	ASBU/ART5	US$21.2 million
	South Africa	SABC	US$16 million
	Sub-Saharan Africa	SABC	US$2 million
EUROPE	Italy	Sky Italia	€112 million
	Europe	EBU	€560 million
OCEANIA	Australia	Nine	AU$126 million
	New Zealand	SKY Network	US$10.5 million

1 ESPN - Non Standard Broadcast Rights
2 Terra - Digital Media Rights
3 ABU - Standard TV Rights (Over-the-air), ESS - Non Standard TV Rights
4 Elta - 2010 New Media Rights
5 ART - 2010, ASBU - 2012

来源：Olympic.org

2010年NBA总决赛收视率||vs. 08’||Top 15 Markets收视率

                  2010年NBA总决赛收视率统计以及与08年对比

场次	初步收视率		最终收视率				洛杉矶		波士顿
	收视率	比08’	收视率	比08’	观众	比08’	收视率	08’	收视率	08’
一	10.4	0%	8.6	-1%	1410	6%	25.2	22.7	19.1	21.7
二	10.9	7%	9.2	8%	1570	16%	25.1	25.2	23.9	22.5
三	11.5	7.5%	9.6	4%	1600	10%	28.0	28.6	22.8	23.3
四	11.6	12%	9.9	14%	1640	19%	28.3	28.2	23	21.3
五	12.8	6%	10.8	6%	1870	7%	27.5	27.8	29.7	29.2
六	12.3	-3.9%	10.4	3%	1800	6%	30.1	/	22.3
七	18.2	-	15.6	-	2820	-	39.7	-	33.9	-
平均	12.5	-	10.6	-	1816	-	29.1	26.5	25.0	23.6

2010年NBA总决赛第七场美国Top 15城市收视率

(#1 纽约，#2洛杉矶，#3芝加哥，#4费城，#5达拉斯，#6旧金山湾区，#7波士顿，#8亚特兰大，#9华盛顿特区，#10休斯顿，#11底特律，#14坦帕湾区，#15明尼阿波利斯，#25印第安纳波利斯)
rating/share = 收视率/市场份额

                     # 1       # 2       # 3       # 4       # 5
 Time  Net         NY        LA       CHI       PHI       DAL
----------------------------------------------------------------------
 9:00  ABC   (S) 10.1/15   26.1/48    9.3/17    7.1/11    7.8/14
 9:15  ABC   (S) 10.9/16   32.0/56   11.8/22    7.7/11   10.1/17
 9:30  ABC   (S) 11.8/18   34.4/59   12.6/23    8.4/12   11.8/20
 9:45  ABC   (S) 13.4/20   37.1/62   14.5/25   10.1/15   14.5/24
10:00  ABC   (S) 14.3/23   37.4/61   16.5/28   10.4/15   15.6/25
10:15  ABC   (S) 12.8/20   33.7/57   13.9/24    9.9/15   13.6/22
10:30  ABC   (S) 14.8/24   39.6/63   17.1/29   13.2/20   16.2/26
10:45  ABC   (S) 14.9/24   42.5/66   17.4/30   15.5/24   17.7/29
11:00  ABC   (S) 17.0/29   43.4/65   20.5/34   15.4/25   21.0/33
11:15  ABC   (S) 18.0/33   47.9/71   21.9/37   15.9/27   21.6/35
11:30  ABC   (S) 19.1/37   49.9/72   24.3/42   16.9/31   21.9/38
11:45  ABC   (S) 20.0/40   52.5/74   25.0/45   16.9/33   22.3/40
                  # 6       # 7       # 8       # 9       #10
 Time  Net    SF/OAK/SJ     BOS       ATL     WSH DC      HOU
----------------------------------------------------------------------
 9:00  ABC   (S) 10.1/25   25.4/38   11.9/18   13.0/21   11.4/20
 9:15  ABC   (S) 12.9/30   29.4/42   13.9/21   16.8/26   12.0/20
 9:30  ABC   (S) 13.7/32   33.5/47   14.6/22   18.7/29   13.8/22
 9:45  ABC   (S) 15.8/34   35.8/49   15.3/23   20.8/31   15.2/23
10:00  ABC   (S) 17.3/36   35.4/51   17.0/27   21.3/34   16.4/25
10:15  ABC   (S) 14.9/31   30.4/47   15.0/24   18.1/29   14.5/23
10:30  ABC   (S) 18.5/36   35.8/55   17.9/29   22.4/37   17.2/27
10:45  ABC   (S) 20.1/38   35.8/57   19.4/32   23.2/38   18.6/29
11:00  ABC   (S) 21.4/39   35.7/59   21.1/37   22.9/39   21.5/34
11:15  ABC   (S) 23.0/41   37.1/63   20.8/39   24.5/43   22.6/36
11:30  ABC   (S) 25.2/44   36.7/66   21.1/40   24.6/45   23.0/39
11:45  ABC   (S) 26.3/44   35.7/66   21.9/42   25.0/48   23.8/42
                  #11       #14       #15       #25       #64
 Time  Net        DET     TAM-StP  MIN-StPl     IND    FtMy-Npl
--------------------------------------------------------------------
 9:00  ABC   (S)  9.8/16    7.1/12^^  8.7/14   11.5/20    8.3/13
 9:15  ABC   (S) 11.7/19    8.8/14^^ 11.4/19   14.5/24   10.3/16
 9:30  ABC   (S) 12.9/20    8.6/14^^ 10.1/16   16.2/27   11.8/18
 9:45  ABC   (S) 13.9/21   11.6/18^^ 11.9/19   17.4/27   11.9/19
10:00  ABC   (S) 15.7/24   13.9/24^^ 12.9/21   19.3/31   12.0/20
10:15  ABC   (S) 13.1/20   10.9/18^^ 10.0/16   15.8/25   10.6/18
10:30  ABC   (S) 15.8/25   12.9/23^^ 12.3/21   17.0/28   12.9/23
10:45  ABC   (S) 17.0/27   13.9/26^^ 14.6/25   17.2/30   12.4/25
11:00  ABC   (S) 17.2/29   14.3/28^^ 14.4/25   18.1/34   13.5/28
11:15  ABC   (S) 18.2/32   14.2/30^^ 17.4/32   18.7/36   13.2/28
11:30  ABC   (S) 17.9/34   13.9/32^^ 19.1/40   17.7/35   13.7/31
11:45  ABC   (S) 19.6/39   14.3/35^^ 19.4/42   18.2/37   13.4/32
        ^^  Combined rating of this market's two ABC affiliates

来源：[url]http://pifeedback.com/eve/forums/a/tpc/f/63310451/m/923101303?r=135101303#135101303[/url]